Some of you may not know, but I am a graduated graphic designer and naturally having that eye for design, especially packaging design, I tend to be somewhat judgmental on makeup products when the packaging isn't useful and is a waste of space and time. This is why I don't try some brands. I know it's wrong to base why I wouldn't try a product based on packaging when the product itself is probably very good, but the way I feel is if a product is good on it's own, it doesn't need a whole lot of fluff and flash to sell it. A good example would be the shadow books that you see from Too Faced and Urban Decay. While I would like to try these out, the fact that they are so bulky and take up so much space turns me off completely. I have enough makeup as it is and to have that much space taken away from me just from cardboard and printing doesn't make any sense for me.
In another aspect though, when packaging is sleek, thought out and is designed with functionality in mind, I am more than overjoyed. The first time I saw how Inglot's palettes stack up and are magnetized completely made my day. They are great for packing your kit and stay closed so that your eye shadows and lip products don't get contaminated or possibly damaged during travel.
Another example of good design, especially good re-design is Urban Decay's Primer Potion. As you might have seen before, the packaging for this product was terrible for using the most out of the product. Trying to get the primer out of the bottle with the applicator was kind of a hassle in spots where the product would gather and the wand wouldn't be able to reach it. This is why I was so glad that they realized this and went to a much more usable squeeze bottle.
Do you pay attention to packaging when purchasing a makeup product & do you let it affect your purchase decision based on how you would use it or is it merely whether it looks good?